#10 I HEARD IT THROUGH THE GRAPE VINE

November 16, 2016

Looks like it’s time to say goodbye.

Vine, you have shown us how short the human attention span can be. Honestly, who could think that 6 seconds is the exact time a smart joke can come across as not too much yet more than enough? I personally could spend hours scrolling through the feeds of comedians, sometimes inquiring what was so funny about these short (sometime ridiculous, beautiful, awkward, and relatable) snippets of videos that kept me awake till 2 AM.

So many memes were born on the platform, and so many stand up comedians and actors started with vine. However, none of the creators actually had the ways to earn money through vine. This is why companies like Viral Nation and Collab took the lead in connecting the creative talent with advertisers, corporations, businesses overall.

Why did twitter have to halt vine? One word – business model. Vine is yet another example of a good product with a sadly non existent business model. I am not familiar with how Twitter planned to monetize the app. It started to introduce functionalities like longer videos (big mistake) and channels (temporarily crafted streams of vines dedicated to a person or an event). None of them worked, apparently, and hence a large group of bright teenagers will now how to struggle through the results of some managerial day dreaming.

What should vine do? How can it analyze the data of media content like videos (+1 to difficulty) and very limited user interaction through double-tap likes and 140 symbol comments (+1 to difficulty)? Apparently, platforms like Coub and Instagram may have a better opportunity to leverage its existing capabilities and established revenue streams to sway sad departing (figuratively speaking departing) users from vine. #businessopportunities right there at your footsteps, developers and start-upers, take over!

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