November 1, 2016

Google Pixel is a game changer.

I have personally been an iPhone person for my entire life, and once Google’s first flagship (?) smartphone came out, I gagged. It is the love at a dirt sight. A crush. An immeasurable desire to be together regardless whether we are a good match or not, but I wanted it.

What is the deal with Google Pixel at all? To find out why, let’s look at the platforms. The business world and, hence, management schools have recently started to recognise the shift current business models do from pipelines to platforms. Instead of building a dedicated resource-centric value chain, companies are embracing the multi-sided approach in looking and managing the customers. Developers (AppStore) and casual vehicle drivers (Uber) are now considered as another set of consumers a business needs to satisfy rather than plain component suppliers. The dynamics are especially true for technology companies and e-businesses, since IT facilitates the ease of setting up, maintenance as well as scalability of a platform.

Android has been an open platform for consumers, developers, and hardware providers alike, reaping major benefits from the lack of regulations and constraints of the eco-system created by Google. However, the same forces that regulate open boundary-free markets dictated the game for companies like Samsung and HTC. Particularly, they were driving the competition down on the prices scale while sacrificing certain OS features, which may not be as useful for a targeted consumer segment.

Bad news for Android, right? One of its main competitors, Apple’s iOS was overtaking the “quality” niche by having a more rigid hardware to software pipeline (disregard Its platform AppStore, different yet still rigid rules apply there). Google’s response has become the creation of a bits+bites masterpiece Google Pixel.  This smartphone accommodates all (and even more) great features that Android OS has to offer.


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